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The Irishman celebrates world braille day

Updated: Dec 19, 2023

The 4th of January marks World braille day. A day to honour Louis Braille who's gift to the world has brightened the lives of millions of people around the world who are blind or visually impaired. You may wonder where the connection is with The Irishman Whiskey


The Irishman, amidst a rebranding journey in 2022, made a touching and remarkable addition: Braille. Positioned on the front label, the braille inscription ads a new dimension to the brand.


But this addition wasn't a marketing decision; it held a deeply personal significance. Bernard Walsh, the driving force behind The Irishman, initiated this profound change as a tribute to his late grandfather, Jack Walsh.


The memory of his grandfather, who faced vision loss, left an indelible mark on Bernard. He remembered the Sundays spent reading newspapers to his grandfather, cherishing those moments of connection and care.


In honouring his grandfather's legacy, Bernard Walsh chose to include braille on The Irishman's bottles. It's a testament to the power of love, memory, and a dedication to inclusion. The addition of braille is more than a functional gesture; it's a heartfelt tribute—a way to keep his grandfather's spirit alive in every bottle.


As we celebrate World Braille Day this month, let's raise our glasses to The Irishman for their dedication, and compassion, and for making a meaningful difference in the lives of the visually impaired. It's not just about the whiskey; it's about making the world a more inclusive and welcoming place for all.


A special cheers from The Irishman to Louise Braille this 4th of January.

 

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