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The Story behind the McConnell’s Distillery and Visitor Experience.

At the heart of Belfast, a historic gem awaits its transformation into a haven for whiskey enthusiasts and curious visitors alike. Crumlin Road Gaol, steeped in rich history dating back to the mid-1800s, is set to become the home of J&J McConnell’s Distillery and Visitor Experience. This venture has been backed by their dedicated shareholders with a vision to restore not only a legendary whisky but also an iconic building.


The journey to bring this vision to life is no small feat. With plans to erect a fully operational distillery and immersive visitor experience within the confines of this listed building, meticulous care and consideration are paramount. The endeavour will see the distillery extend over three floors, boasting 1,000 sq. m. of distilling floor space and 1,700 sq. m. dedicated to the visitor experience.


The distillery will have the capacity to produce 500,000 litres of pure alcohol annually, contributing to the local economy by employing approximately 50 individuals in an area ripe for investment.


J&J McConnell’s Distillery and Visitor Experience is poised to become one of Belfast's premier tourist destinations, complementing the city's renowned hospitality scene and breathing new life into established landmarks.


Visitors to the distillery can anticipate an array of immersive experiences. From whisky tours and premium tastings to witnessing a working distillery in the heart of Belfast, every corner will offer a glimpse into the artistry and craftsmanship behind McConnell’s Irish Whisky.


For larger gatherings and events, the distillery will offer versatile meeting rooms, event spaces, and opportunities for private tours and tastings. Whether you're a whisky enthusiast, a history buff, or simply seeking an unforgettable experience, J&J McConnell’s Distillery and Visitor Experience promises something truly special.


As McConnell's embarks on this exciting journey, they eagerly anticipate welcoming visitors.


The McConnell's team will be joining Whisky Live Cape Town in May to tell you all about it and will share some exciting news for the South African fans. Cheers to history in the making!

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